WE INCREASE REVENUE, ROAS, AND HIGH-FIVES.

TRUSTED BY
THE BEST

TRUSTED BY
THE BEST

WHO WE ARE

WE'RE THE AGENCY THAT ACTUALLY EXECUTES THE MODERN PLAYBOOK.

CAC = Spend / (Impressions * CTR * CVR).



That’s why profitable growth happens when you bring together media buying, creative, and landing pages.



We work seamlessly across each key lever: analyzing data, making creative, building landing pages, running advertorials on our own publisher sites, and deploying those assets across the media channels that are right for your brand.

OUR SERVICES

WHAT WE CAN
DO FOR YOU

BOOK A CALL

EXPERT MEDIA BUYING

Our team specializes in crafting strategies that drive exponential growth while slashing customer acquisition costs. Whether it's paid social, search, display, or CTV, we tailor each campaign to maximize ROAS and scale your revenue efficiently.

PERFORMANCE
CREATIVE

Our editors, designers, and UGC creators craft thumb-stopping videos and eye-catching statics that drive conversions. With our proven testing system, we deliver high-performing creatives that boost both CTRs and ROAS. Experience creatives that fuel your growth and set your brand apart.

LANDING PAGE
CREATION &
OPTIMIZATION

We blend persuasive storytelling, cutting-edge CRO best practices, and flawless design to build pages that are not just ready to launch—but ready to perform. Directly integrated into your Shopify site, our pages are engineered to boost conversion rates. Through continuous A/B testing and optimization, we ensure your landing pages evolve with your audience.

PUBLISHER PAID MEDIA

Go beyond standard ads with sponsored content that educates and engages, consistently driving high ROAS. From SEO and creative production to in-depth performance analysis, we offer a comprehensive suite of services that ensures your campaigns don’t just reach your audience—they resonate.

OUR PROCESS

HOW WE DO IT

BOOK A CALL

1| AUDIT

Our journey begins with a comprehensive audit of your entire digital marketing ecosystem. We delve deep into every aspect—website, technical setup, creative execution, media campaign structure, audience segmentation, copywriting, and email/SMS strategies. This in-depth analysis uncovers opportunities and pinpoints areas for improvement, setting the stage for transformative growth.

OUR PROCESS

OUR PROCESS

OUR PROCESS

2| STRATEGIC KICK-OFF

3| TECHNICAL FOUNDATION

2| STRATEGIC KICK-OFF

Armed with insights from our audit, competitor research, and customer feedback analysis, we hold a strategic kick-off call with your team. Together, we sharpen your unique selling points, refine your brand positioning, and align on a powerful media strategy designed to set you apart in the market.

OUR PROCESS

OUR PROCESS

OUR PROCESS

3| TECHNICAL FOUNDATION

4| CREATIVE DEVELOPMENT

3| TECHNICAL FOUNDATION

Leveraging our industry expertise and trend analysis, we optimize your media campaigns by scaling top performers and revamping those with growth potential. We ensure your campaign measurement tools are precisely calibrated, guaranteeing accurate data capture and high-quality attribution for informed decision-making.

OUR PROCESS

OUR PROCESS

OUR PROCESS

4| CREATIVE DEVELOPMENT

5| OPTIMIZATIONS

4| CREATIVE DEVELOPMENT

Guided by our rigorous research and strategic roadmap, we deliver the first set of creatives—statics, videos, ad copy, and landing pages. These assets are designed to test and validate our hypotheses, focusing on the messaging, angles, and concepts that will drive your revenue growth.

OUR PROCESS

OUR PROCESS

OUR PROCESS

5| OPTIMIZATIONS

6| SCALE PROFITABLY

5| OPTIMIZATIONS

We don’t just monitor your performance; we continuously analyze key metrics like ROAS, CAC, Conversion Rate, and CTR to uncover actionable insights. These learnings inform new iterations of your creatives, landing pages, and ad copy, ensuring that your campaigns consistently improve and evolve.

OUR PROCESS

OUR PROCESS

OUR PROCESS

6| SCALE PROFITABLY

1| AUDIT

6| SCALE PROFITABLY

After 60-90 days of data-driven experimentation and refinement, we double down on the highest-performing creatives, landing pages, and media strategies. This is where your growth accelerates, as we capitalize on proven tactics to drive sustained success.

OUR PROCESS

OUR PROCESS

OUR PROCESS

1| AUDIT

2| STRATEGIC KICK-OFF

TESTIMONIALS

WHO WE'VE
HELPED

Jenna Johnson
Head of Paid Social

“Odyssey produced some of my favorite creator ads we have ever done at Caraway, and their videos played a significant role in helping us beat Q4 sales goals.”

Patrik Uhrin
Marketing & Operations Lead

“We've worked with Odyssey since 2021, and we’ve consistently exceeded our revenue targets while significantly reducing our CAC. I appreciate that they not only execute the strategy, but also come up with new ideas.”

Ed Mileto
CEO

“Having built and sold an 8-figure ecomm brand, I've worked with a variety of marketing partners. Odyssey's ability to execute across media and creative makes them the right fit for today's environment."

SOME OF OUR WORK

CARAWAY

POWERING THE LAUNCH OF CARAWAY’S NEW BAKEWARE LINE

  • Crafted and deployed hundreds of innovative video ads on Meta, capturing audience attention and driving engagement.
  • Designed and launched dozens of conversion-focused landing pages, perfectly aligned with video concepts to ensure a seamless user experience.
  • Leveraged social listening insights to produce high-end video ads that surpassed Caraway’s performance benchmarks.

36%

DECREASE IN CAC

44%

INCREASE IN CVR

RISE GARDENS

REVAMPING DIGITAL MEDIA STRATEGY FOR REVENUE GROWTH

  • Developed hundreds of new video concepts, resulting in lower Cost Per Click and higher Click-Through Rates, while generating genuine buzz for the product.
  • Established two distinct paid publisher media funnels to educate users and bolster brand credibility.
  • Created additional landing pages and expertly managed media buying on Meta to drive conversions.

38%

INCREASE IN ROAS

NBT CLOTHING

EXPANDING REACH AND ACQUIRING LOW-COST CUSTOMERS THROUGH CREATIVE INNOVATION

  • Implemented a cutting-edge Meta account structure with Automated Shopping Campaigns and successfully launched TikTok ads.
  • Provided NBT creators with data-driven briefs to showcase product value through crash videos, founder interviews, and detailed product shots.
  • Edited and refined hundreds of videos across Facebook, YouTube, and TikTok, identifying top performers and iterating on them to consistently drive sales growth.

10X

INCREASE IN REVENUE

CLASS TAG

STANDING OUT IN A CROWDED MARKET

  • Revamped creative messaging to boost customer engagement and broaden reach across various digital platforms.
  • Collaborated with the ClassTag team to launch new landing pages that streamlined messaging and emphasized the key benefits for their target teacher audience.

42%

DECREASE IN CAC

162%

INCREASE IN CVR